The Role Of Media And Technology During The 1920s And 1930s

The development of 1920s and 1930s media and technology was extremely influential upon the period of time immediately after. Media in the 1920-30s and its relevance to the years that followed, focusing on the western world. Through the journalism and writing movements during the era, new technology was exposed to the public and impacted events in the years that followed. The term technology can also apply to machinery, medicine and weaponry; however, none of them corresponded with the changes to media in the 1920s and 1930s. The evolvement of media and technology in the 1920s and 1930s impacted events during the era and later in the Second World War. The development of 1920s and 1930s media and technology was extremely influential upon the period of time immediately after. Radio played a significant part in the 1920s and 1930s. It boomed during this period, collaborating with the newspapers to deliver news and current events around the world. During the mid-1920s non-profit organisations and universities operated radio stations in America. The British Broadcasting Corporation (BBC) was founded on 18th October 1922 and has thus expanded to television and film. The BBC was a success sending transmissions all over Europe. Not only did this lead to the company broadcasting updates about the Second World War but also encouraged individuals to set up their own systems and military communication devices were made. It was not until 1946 that women were on the radio, which was someShow MoreRelatedRadio Broadcast in America991 Words   |  4 PagesAmerica was becoming gradually different than any time in her history. Thanks to the radio and its widespread adoption across the country as the collective form of mass media and entertainment. â€Å"The world of fantasy created by commercial radio programming was the most popular medium of entertainment in the United States from the 1920s until the 1950s. Tens of millions of citizens tuned in thousands of stations to hear news, sports, drama, comedy, and the various other formats by which broadcasters hadRead MoreEssay on Radical Changes During the Roaring Twenties1033 Words   |  5 Pagesintense tension towards the numerous barriers of tradition. Unlike the gradual fluctuations in modern day society which lead tension in its wake, the 1920’s was a bombardment of radical change ranging from societal norms to economic consumption. The end of World War I led to the end of idealism, and evolving values began to escalate towards the 1920’s. The surge of immigrants allowed for greater and greater economic booms, including the use of credit and involvement in the stock market. Thus, increasingRead MoreEssay about Police Professionalism and Responsibility1363 Words   |  6 Pagespolitics played a less obvious and less intrusive role in policing, law enforcement in America began to be viewed as a profession. The so called professional phase of law enforcement began in the 1920s. The professional phase can be analyzed and best understood using three general perspectives: the law enforcement role, the bureaucratic model, and science and technology. Professional Law Enforcement Role The political spoils era emphasized the service role for obvious reasons. American policing did notRead MoreThe Social Chaos Of World War I1619 Words   |  7 Pagesbranded her as a degenerate artist and the Dadaists attempted to push her out. She was a part of the modernist revolution, and witnessed the rise of the European avant-gardes; the emancipation of women; the growth of photography, cinema, and mass media; and two world wars. However, she proved herself as a pioneer of photomontage and as a feminist icon. Hannah Hà ¶ch focuses her artwork on the political chaos of World War I, as shown in Cut with the Dada Kitchen Knife through the Last Weimar Beer-BellyRead MoreEvents that Led to the Partition of India1823 Words   |  7 Pagessimultaneously reforming the existing Indian schools/pathshalas to conform to the English system of conducting classes in place of the traditional flexible system giving preference to English language and English medium of sciences, arts jurisp rudence and technology. This soon created a large highly educated class who began to question the right of the British rule of India and began to make a strong representation for freedom of India claiming swaraj as a birth right under Bal Gangadhar Tilak at a meetingRead MoreEssay on Women’s Role in Society: Throughout the Years1210 Words   |  5 Pagesmodernism influenced women’s role in society by providing more opportunities, jobs, and role models for girls today, in society. In the 1920s-1940s, women were encouraged to step outside of the home and work, but on the other hand, women were also encouraged to be stay-at-home mothers. Women should stay at home if they have the ability to do so. However, women should not feel like they have to be isolated from the rest of the world with chores and children all day. In 1920, The 19th Amendment gaveRead MoreThe Civil Rights Movement Of The 1920 S Essay1568 Words   |  7 PagesThe 1920’s was a decade of change, a change in economy, daily life, and a change in values. Traumatic economic decline and wars will lead to changes in the definition of freedom, limiting freedom for Americans as the government and society demands unity and fears disloyalty. While middle class white adults conformed, the growing youth rejected conformity and for African Americans this was a time for resistance of inequality. In the 1960’s black and some white activists will see results from pressuringRead MoreModernism And Modernism1361 Words   |  6 PagesThroughout this essay I am going to explore a range of artists and show you how modernism changed throughout the 1920’s and 1930’s in photography, I am also going to explore Modernism in Graphic Design as well. â€Å"Photographers began to Work with Sharp focus and an emphasis on formal qu alities, exploiting, rather than obscuring, the camera as an essentially mechanical and technological tool† (Artsy.net) So to begin the first Photographer I looked at was Alexander Rodchenko, Rodchenko â€Å"was a RussianRead More A New Type of Film Essay1616 Words   |  7 Pages(Veneruso, 1998). The new technologies that have emerged in films have been the latest in a string of inventions, to help make the film industry better. Films have become an important part of our culutre since they started being made and shown regularly around the world. Although new technology in films may be nothing compared with other technology, it does seem that this technology will benefit a lot of people, and help to improve the quality of the entertainment. These new technologies to the film industryRead MoreThe History Background of Advertising1515 Words   |  7 PagesPhiladelphia in 1843, advertising becoming a profession in the mid-1800’s, the Civil War creating a need for more daily newspapers, economic and population growth, new inventions, the Packaging Revolution, and the creation of characters in a dvertising. 1900-1930’s Mass marketing to individuals with varied interests became possible with the launch of the Good Housekeeping magazine in 1900. The early 1900’s also witnessed the emergence of full color print ads. Due to rising public concern regarding unethical

Animal Farm, by George Orwell Essay - 683 Words

The English language is one of the most complex languages known to man. Words, sentences, and ideas can be built and misconstrued because of the language’s depth. In the novel Animal Farm, the head pigs in charge, Napoleon, twists words in order to gain control and power over the entire farm. The Manor Farm transforms from the totalitarian rule of Mr. Jones, a mean farmer who feeds his animals meager portions, to Napoleon, a pig that will have you liquidated for a bottle of liquor. Language is used as a means of social control because of its irony, it changes, and it’s illegible by some. Irony is the first reason that language may be used as a form of social control. Many words have double meanings, for example: break, spread, dress,†¦show more content†¦Just like Mr. Jones, Napoleon rationed the animals’ food supply until they rebuilt the windmill. The Ministry of Plenty rationed the citizen’s chocolate supply and other items because it was easier t control the poor and wealth, as opposed to the wealthy and powerful. Next, the fact that a language changes makes it another means of social control. The rules in Animal Farm were concrete until Napoleon and his posse became rulers of Animal Farm. In the beginning, the rules stated that: Whatever goes upon two legs is an enemy, whatever goes upon four legs, or has wings, is a friend, no animal shall wear clothes, no animal shall sleep in a bed, no animal shall drink alcohol, no animal shall kill another animal and all animals are created equal. Napoleon revises the rules in order to suit his needs. For example, the pigs change the last rule, all animals are created equal, to all animals are crated equal, but some animals are more equal than others. He also breaks many of them in order to ascend to the highest position on the farm. Also, the rules fairly mimic the 10 Commandments with a twist on each one. In conjunction, the Ministry of Truth constantly rewrote history in order to fit the Parties’ doctrine. If Big Brother makes a prediction that proves inaccurate, the Ministry of Truth rewrites all media to make it seem as if Big Brother wasShow MoreRelatedAnimal Farm And George Orwell By George Orwell1034 Words   |  5 Pages Eric Arthur Blair, under the pseudonym of George Orwell, composed many novels in his lifetime that were considered both politically rebellious and socially incorrect. Working on the dream since childhood, Orwell would finally gain notoriety as an author with his 1945 novel Animal Farm, which drew on personal experiences and deeply rooted fear to satirically critique Russian communism during its expansion. Noticing the impact he made, he next took to writing the novel 1984, which similarly criticizedRead MoreAnimal Farm By George Orwell1397 Words   |  6 PagesAn important quote by the influential author of Animal Farm, George Orwell, is, â€Å"Every line of serious work that I have written since 1936 has been written, directly or indirectly, against totalitarianism.† George Orwell, a Democratic Socialist, wrote the book Animal Farm as an attack on the Communist country of Russia (â€Å"The Political Ideas of George Orwell,† worldsocialism.org). He had a very strong disliking of Communism and the Socialist party of Russia. However, he insisted on finding the truthRead MoreAnimal Farm, By George Orwell1545 Words   |  7 Pagesallow because an this elite institution of people often use this gear to dominate and oppress society. In George Orwell’s story, Animal Farm, Orwell demonstrates that education is a powerful weapon and is a device that can be used to at least one’s benefit. Living in a world where strength is a straightforward to benefit, the pigs quick use education to govern the relaxation of the animals on the farm to serve themselves worked to their advantage. This story in shows the underlying message that   firstRead MoreAnimal Farm By George Orwell944 Words   |  4 Pageslegs(Orwell 132). He carried a whip in his trotter(Orwell 133). In the novel Animal Farm by George Orwell, animals have the ability to talk and form their own ethos, Animalism. Animal Farm is an intriguing allegory by George Orwell, who is also th e author of 1984, includes many enjoyable elements. More knowledge of the author, his use of allegorical elements, themes, symbols, and the significance in the real world, allows the reader to get more out of this glance into the future. George OrwellRead MoreAnimal Farm, By George Orwell876 Words   |  4 Pagesrebellious animals think no man means freedom and happiness, but they need to think again. The animals of Manor Farm rebel against the farm owner, Mr. Jones, and name it Animal Farm. The animals create Animalism, with seven commandments. As everything seems going well, two of the animals get into a rivalry, and things start changing. Food starts disappearing and commandments are changed, and the power begins to shift. Father of dystopian genre, George Orwell writes an interesting allegory, Animal FarmRead MoreAnimal Farm by George Orwell1100 Words   |  4 PagesIntroduction: Widely acknowledged as a powerful allegory, the 1945 novella Animal Farm, conceived from the satirical mind of acclaimed author George Orwell, is a harrowing fable of a fictional dystopia that critiques the socialist philosophy of Stalin in terms of his leadership of the Soviet Union. Tired of their servitude to man, a group of farm animals revolt and establish their own society, only to be betrayed into worse servitude by their leaders, the pigs, whose initial virtuous intentionsRead MoreAnimal Farm By George Orwell1538 Words   |  7 PagesMecca Animal Farm The Russian Revolution in 1917 shows how a desperate society can be turned into a military superpower filled with terror and chaos. George Orwell uses his book, Animal Farm, to parallel this period of time in history. This book is an allegory of fascism and communism and the negative outcomes. The animals begin with great unity, working toward a common goal. The government then becomes corrupted by the temptations of power. George Orwell uses the characters in Animal Farm to showRead MoreAnimal Farm by George Orwell1175 Words   |  5 PagesAn enthusiastic participant in the Spanish civil war in 1936, George Orwell had a great understanding of the political world and made his strong opinions known through his enlightening literary works, many of which are still read in our modern era. Inspired by the 1917 Russian Revolution and the failed society it resulted in, Animal Farm by George Orwell is an encapsulating tale that epitomises how a free utopian society so idealistic can never be accomplished. The novella exemplifies how influencesRead MoreAnimal Farm, By George Orwell1089 Words   |  5 PagesIn George Orwell’s â€Å"Animal Farm†, the pigs as the farm leaders, use unknown language, invoke scare tactics and create specific laws, thereby enabling them to control other animals, to suit their greedy desires, and to perform actions outside their realm of power. Because of the pigs’ use of broad language, and the implementation of these tactics they are able to get away with avoiding laws, and are able to convince other animals into believing untrue stories that are beneficial to the pigs. The firstRead MoreAnimal Farm, By George Orwell1212 Words   |  5 PagesShe stood there over the dead animals thinking to herself what have we come to? We try to become free but we just enslave ourselves to a so called superior kind. Napoleon killed the animals in front of the whole farm and said that this was to be the punishment for the traitors. Snowball was known as a traitor now and anyone conspiring with him would be killed. Snowball and Napoleon both represent historical characters during the Russian revolution in 1917.Snowball who was one of the smartest pigs

Mexico`s Megalopolis` by Jonathan Kandell Free Essays

Nowadays, the city of Mexico is one of the largest megalopolises, with enourmopus population density and industrialization rates. Jonathan Kandell in his book ‘I Saw a City Invincible’ provides a wonderful historical excurse in terms of urban, technological and social development in the city. The issue of migration was particularly obvious between the 1940s and the 1970s, when the inhabitants of small towns and rural areas suddenly began to move into the city, searching for their fortunes at factories and plants. We will write a custom essay sample on Mexico`s Megalopolis` by Jonathan Kandell or any similar topic only for you Order Now As Kandell notes, â€Å"Factories, commerce, and service jobs sucked in hordes of rural migrants who swelled Mexico City’s population from 1. 5 million in 1940 to 8. 5 million in 1970† (Kandell, p. 183). Furthermore, the author describes the stuggle between time-honored Latin American values and globalization trends, brought by the country’s nearest neighbor, the United States. The phenomenon of tourist infrastructure also emerged under American influence: the new cafes and traditional cuisine restaurants were being adjusted to ‘American demands’ and standards (p. 184). In sociopolitical meaning, the country in that period was literally obsessed with social radical views: â€Å"Revolutionary slogans continued to exalt the ideals of land for the rural dispossessed, living wages for the proletariat, and a determinant voice for the state of economic affairs† (ibid). The ambitiousness of Mexican politicians enjoyed stable and sustainable growth between the 1940s and the 1970s, parallel to the growth of ordinary Mexicans’ aspirations, as increasingly more citizens sought rapid career and social protection in the capital. In reality, the needs of majorities were satisfied: there was a plenty of work, due to the development of service and mass-communications spheres, in which females, traditionally marginalized as reliable employees, got an opportunity to find themselves. Due to the fact that by the 1960s, the average Mexican urban family contained no unemployed members (except children), household incomes were growing proportionally to the overall economic and political progress. Nevertheless, the metropolis also experienced certain problems, such as housing crisis: â€Å"In the 1940s and 1950s most migrants settled first in the old downtown tenements [the so-called’ vecindadez] abandoned generations before by the middle class† (p. 185). These quarters seemed completely distinct dimension that in the course of time obtained a kind of autonomy, as such miniature settlements had their local factories, shopping malls, saloons and bars and, certainly, their own markets, which appeared the centers of social life, peculiar ‘offspring’ of Ancient Roman forum or Greek agora. Kandall provides a description of the typical vecindad: â€Å"†¦Tepito was now populated mainly by artisans, vendors, factory laborers, unskilled workers, waiters, office clerks, messengers and porters†, who earned about $20 per month (p. 85). Notwithstanding the rapid economic development, the migrants’ well-being had been very limited up to the 1960s: due to the fact that flat rent was unjustifiably high, the families huddled together in small windowless apartments and could afford meet only once a week. Another apparent trend in urban development was the gradual growth of small enterprises, to which local governments de legated their responsibilities for food, health facilities and education. Nevertheless, the main institutions remained bureaucratic and centralized, so private capital hadn’t enjoyed considerable flow until the end of the 1970s. Due to the fact that the factories of Mexico City were controlled by local authorities, so the working-class suffered from poverty and lack of dwelling conveniences: â€Å"[only] In 1977 Jaras’ dwelling [situated in the typical working-class ‘reservation’] was legally connected to the municipal electricity grid and water system† (p. 90). The present-day ecological catastrophe, notable in Mexico City, is rooted in the negligence, demonstrated by government as well as local enterprises: â€Å"The primitive recycling of garbage, often carried out illegally by small businesses that are unsupervised by the municipal authorities, poses serious health hazards to the population at large† (p. 192). The author notes that the ‘garbage problem’ had remained extremely sharp up to the end of the 1980s. In addition, Kandall addresses the progress of charity and human services: affluent urban entrepreneurs contributed to the development of local communities in the best Mexican traditions: ‘He sponsored local soccer teams, supplied the uniforms and built for playing fields, which he named Rafael Sports center† (p. 194). On Gutierez’ example the author shows businessmen’s [caciques] bourgeois ambitions: after the establishment of the enterprise, they normally tried to penetrate into the city’s or national political arena, so their charity was nothing more than well-planned PR. Human services, although popular in Mexican culture, were institutionalized only in the 1970s, since the religious traditions prescribed that urban dwellers helped their neighbors and compatriots on the voluntary basis, Mexican cultural collectivism was extremely noticeable in the working-class quarters. With beginning of the 1980s, the country was paralyzed by environmental accidents like earthquakes, but the government appeared incapable of handling the resulting problems in a proper way: â€Å"The small parties of left and right were unable to claim the loyalty of potential dissidents†, whereas the young volunteers seemed the major rescuers, which means, Mexican urban citizens were always ready to support each other, and in spite of the pessimistic ending of the article: â€Å"Throughout its existence the city has been scourged by war, social upheaval. Plague, flood, earthquake† (p. 201), its overall context shows that social problems and emergencies haven’t managed to separate the city dwellers, but rather have united them and created a powerful humanistic basis for the reinforcement of Mexico City. How to cite Mexico`s Megalopolis` by Jonathan Kandell, Papers

Competencies of Customer Service Manager †MyAssignmenthelp.com

Question: Discuss about the Competencies of Customer Service Manager. Answer: Introduction: The role of a Customer Service manager of an International hotel is to support the hotels strategic policies and to ensure that the customers of the hotel are content with their experience. Another role of a customer service manager is to introduce innovative improvisation regarding the development of the organization. Apart from that a customer service manager has to maintain a gradual development of the relation between internal and external stakeholders and quality assurance in order to develop a positive reputation of the organization. Currently, for this particular hotel, the customer service manager has to supervise 11 employees and has to report to the Director of the Property and Services for any issues (Zervas, Proserpio and Byers, 2014). For a hotel to climb up the ladder of success the manager has to make sure that the six key indicators of performance is maintained and he or she has to supervise the employees accordingly. In this part of this article, the 6 key indicators of performance are shared. The manager has to ensure that the online rating of their organization is good to maintain the productivity of the organization. The manager has to make sure that the hotel at the peak season is at least 80 % occupied and at the lean seasons, the customers occupy minimum 60%. The daily average price paid has to be fixed in an considerate level and the customer service manager has to ensure that the minimum daily average rate is price is achieved by the employees. The customer service manager has also to ensure that the minimum revenue per available room is generated at the end of the month. This is a very important tool to measure the performance of the organization. If the daily revenue per room that is fixed is not achieved then it might be a serious matter of concern. The most important task of the customer service manager is to ensure that the customers are satisfied with their stay and the service they received from the employees of the hotel. It can be said that if the customers are discontent with the services they got from the staffs of the hotel, they would give a bad review and that can potentially harm the profitability of the organization. It is a matter of fact that word of mouth is a very strong medium of publicity, and if a wrong impression of the hotel is generated once, it can potentially destroy the future prospects of that particular organization. Another important key performance indicator of a hotel is the return on investment regarding the expenses related to the advertising. Calculating the return on the investments made for the advertising purposes can surely be measured to assess the profitability of the organization. The manager has to ensure that the amount the organization is paying In this part of this article, it is shown that the managers goals have to be aligned with the targets of the organization in order to attain the best results. In this particular case, it is seen that the main targets of the management of the hotel is to ensure the number of the properties by at least 15 % within 5 economic years, along with that to maintain high quality services for the customers. The management of this particular hotel also aims to maintain a high retention level within the organization and make sure that all the facilities are of world class stature (Krasnoperova et al., 2016). To achieve the targets made by the core management of the organization, the customer service manager has to take certain initiatives and to ensure that all the targets are met; he has to supervise the activities of the employees under him by paying more attention. In order to achieve the targets made by t organization, the customer service manager has to stress on the training and developmental issues more and has to proactively enhance the communication within the workforce in order to maintain the best quality services for the customers. Apart from that, the manager has to make sure that they have to generate the revenue in an amount so that the organization can expand its properties by 15% within coming five economic years (Molina-Azorn et al., 2015). Key goals Key activities Ways to measure progress Link with organizational targets To extend the properties by 15% Stressing on the quality of the services Customer review Customer reviews can attract more customer and ensure more profitability World class facilities Focus on training and development Customer satisfaction Customer reviews Getting fair customer reviews Stressing on training and development Satisfaction of the visitors Good reputation of the organization To maintain the development of the organization, the customer service manager has to stress more on the training and development issues so that the employees have no issues regarding understanding their roles in the organization. There should be a healthy level of communication within the organization to ensure the productivity. The management of the organizations must ensure the fact that the general workforce is motivated. If the workforce is motivated enough, then the management would be able to expect much more production from the employees. The management has o ensure the proper work safety management in order to keep the workforce content about their experience in the organization. By these initiatives, the workers would know that the management does care for them and that could potentially enhance their motivation to work. Apart from that the management has to ensure that there are some fun activities for the workers so that they can enjoy their stay at the organization. For t his matter, the customer service manager has to have a strong hold on the intrapersonal skills so that he can motivate the workforce to take up more tasks and complete theme with same zeal and accuracy (Leung, Bai, and Stahura, 2015). The knowledge required to function as a customer care manager of International Hotel Group, Australia, are legal knowledge, ethical knowledge, knowledge about the goals of the company and environmental knowledge(Saleem and Raja, 2014). I can point out that I have rich knowledge in all these areas due to my professional experience of working in Australia for several years. I have rich knowledge about the laws, environmental conditions like political conditions and ethical situation in the countrys work places (N. Torres and Kline, 2013). I am well versed with OHS and laws like Safe Work Act. The required skills for the post of customer service manager are good communication skills and negotiability with stakeholders. The manager should be knowledgeable about interpretation and using legal documents. He should be able to plan and manage multiple projects simultaneously within a fixed schedule. He should be an expert in diversity management and culturally intelligent. I can point out up on reflecting on my skills that I posses all of them. I have excellent communications skills and can communicate with a wide array of stakeholders like customers, government, employees and shareholders (Li, Ye and Law, 2013). I have years of experience of dealing with customers both business customers and individual customers. My work often required me to represent my employer before the customers to sell products. I often had to enter into contracts with the third party firms to sell and market the products of the company. That has given me understanding of a wide range of legal documents. I am able to plan and manage multiple projects of diverse natures simultaneously for different customers and deliver them within time. Upon reflecting on my diversity management skills, I can point out that I can manage a team consisting of subordinates from different cultural background. I undertook several methods to assess my professional competency. I, first over achieved the target performance which proved my competency. Second, I asked my senior managers to judge me on my performance and areas like leadership qualities, managerial competencies, capability of managing multiple projects simultaneously and customer query handling capability. Third, I asked my subordinates to rate me on my leadership qualities and their opinions about me as their manager. Fourth, I also seek feedbacks from my peers. I accept criticisms and try to work on them. I undertook these processes to judge professional competencies of mine. I sought feedback about the professional competencies of mine from my assessor and classmate. The process of seeking feedback about my professional competencies from my professor consisted of a formal interview. I adopted the process of seeking feedback about my professional expertise from my friend through informal conversations. I received feedback about my professional expertise from my professor by giving an interview. My friend gave a lot of response about my professional strengths and weaknesses through the informal conversations. The professor and the friend told me about the professional expertise of mine in their opinion. They told me about my strengths and weaknesses which I them analysed. The professor told me that I have a strong communication skill and can communicate well with a diverse range of stakeholders. He told me that I have good knowledge about their needs and am efficient in gaining their support in projects. Among the weaknesses he told, that I should encourage more participation in the team while forming strategies. My friend analysed that though I am good in communicating, I must improve my diversity management skills. He also pointed out that I am a good leader but require to gain participation of the junior team members as well. I applied the feedback of the professor and the classmate in my professional development plan. I am communicating with the junior employees of my team to gain their participation in the team meetings. I am gaining knowledge about different cultures to improve my diversity management skills. Professional Development Plan: Timeframe Description of opportunity/training Skills/competency to develop 1 week Communication training Better communication skills 1 month Technological training Technological skills 6 months Leadership opportunity Leadership skills 3 months Cultural courses Diversity management Networking activities Timeframe Description of networking activities Opportunity/professional advantage 1 month Conferences with peer hotel groups Opportunity to gain indepth knowledge about hotel industry in Australia 1 week Workshop with foreign hotel groups Knowledge about emerging market and opportunity to enter new markets 1 month Suppliers and distributor meet Knowledge about various types of raw materials, their rates and emerging market trends. I spoke to my peers, superiors and juniors to evaluate and select development opportunities. I attended conferences and meetings with customer care managers of other Australian hotel groups. I also maintain continuous communication with the overseas international hotel groups. These networking activities help me to gain knowledge about the hotel industry, its future trends and profitability. I also gained knowledge about changing customer preferences. I can evaluate that these networking opportunities have helped me to bring about improvement in my professional competences. The learning styles I used to evaluate my professional development plan were of two types, direct and indirect. The direct methods of gaining knowledge consisted of interviews and conferences. The indirect methods consisted of readings of books and articles of leadership and technology. I apply the newly acquired communication skills to communicate with my seniors and juniors. I also use it to communicate it with stakeholders like governments, customers, shareholders, employees and directors and gain approvals for new projects. I use my leadership and diversity management skills to lead my team. I encourage the newly hired team members to participate actively in the strategy making activities. The new skills would allow me to gain competitive advantage both within and outside International Hotel Group. I have strengthened my technological skills which would allow me to manage bigger mass of data compared to other managers. I have better leadership skills and taken training on it. Thus, I would be able to motivate my juniors more actively compared to peer and senior managers. As a results, juniors working under me would perform better which would contribute towards high performances of the team. This high performance of my team members would ultimately enable me to get positive appraisals and promotions. The examples of networking activities undertaken by me to enhance my knowledge and skills are conferences, trainings and workshops. These conferences have enriched my knowledge about the hotel industry in Australia. It also enhanced my knowledge about the emerging markets of Asia and South America. These conversations also generated new business ideas of expanding into these emerging market and cater to the needs of a diverse groups of customers. References: Benavides-Velasco, C.A., Quintana-Garca, C. and Marchante-Lara, M., 2014. Total quality management, corporate social responsibility and performance in the hotel industry.International Journal of Hospitality Management,41, pp.77-87. Cheng, B.L. and Rashid, M.Z.A., 2013. Service Quality and the Mediating Effect of Corporate Image on the Relationship between Customer Satisfaction and Customer Loyalty in the Malaysian Hotel Industry.Gadjah Mada International Journal of Business,15(2). Giovanis, A.N., Zondiros, D. and Tomaras, P., 2014. The antecedents of customer loyalty for broadband services: The role of service quality, emotional satisfaction and corporate image.Procedia-Social and Behavioral Sciences,148, pp.236-244. Kim, M., Vogt, C.A. and Knutson, B.J., 2015. Relationships among customer satisfaction, delight, and loyalty in the hospitality industry.Journal of Hospitality Tourism Research,39(2), pp.170-197. Krasnoperova, V., Shchetkina, A., Martyn, D., Gizbrekht, E. and Mlynar, E., 2016. THE role of the hotel industry in the world economy. ? , (12-1), pp.16-19. Leung, X.Y., Bai, B. and Stahura, K.A., 2015. The marketing effectiveness of social media in the hotel industry: A comparison of Facebook and Twitter.Journal of Hospitality Tourism Research,39(2), pp.147-169. Li, H., Ye, Q. and Law, R., 2013. Determinants of customer satisfaction in the hotel industry: an application of online review analysis.Asia Pacific Journal of Tourism Research,18(7), pp.784-802. Liat, C.B., Mansori, S. and Huei, C.T., 2014. The associations between service quality, corporate image, customer satisfaction, and loyalty: Evidence from the Malaysian hotel industry.Journal of Hospitality Marketing Management,23(3), pp.314-326. Molina-Azorn, J.F., Tar, J.J., Pereira-Moliner, J., Lpez-Gamero, M.D. and Pertusa-Ortega, E.M., 2015. The effects of quality and environmental management on competitive advantage: A mixed methods study in the hotel industry.Tourism Management,50, pp.41-54. Torres, E. and Kline, S., 2013. From customer satisfaction to customer delight: Creating a new standard of service for the hotel industry.International Journal of Contemporary Hospitality Management,25(5), pp.642-659. Saleem, H. and Raja, N.S., 2014. The impact of service quality on customer satisfaction, customer loyalty and brand image: Evidence from hotel industry of Pakistan.Middle-East Journal of Scientific Research,19(5), pp.706-711. Wu, H.C., 2014. The effects of customer satisfaction, perceived value, corporate image and service quality on behavioral intentions in gaming establishments.Asia Pacific Journal of Marketing and Logistics,26(4), pp.540-565. Zervas, G., Proserpio, D. and Byers, J.W., 2014. The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry.Journal of Marketing Research.