Topics Discussed in Class - My Participation in Class Assignment - 2

Themes Discussed in Class - My Participation in Class - Assignment Example I had no clue about that understanding the adjustment in patterns, financial condition, political and lawful condition is fundamentally significant for showcasing. In economies where the way of life fluctuates, the advertisers need to think of new and inventive systems to build request. The promoting systems are based on understanding the financial condition of a general public which contain factors like socioeconomics, culture, political and legitimate condition and the innovative headways to which the individuals have adjusted to. Globalization has expanded rivalry and the hindrances have been expelled. This thusly has acquired changes the institutional condition and has welcomed a huge impact on the advertisers and their techniques (Griffith, 2010). In this globalizing world the advertiser must make an endeavor to comprehend the laws and guideline of the economies they are participating in business with. They should regard the way of life of the individuals with the goal that succ essful showcasing should be possible. Understanding the individuals must be the essential target of the advertiser. The political condition and soundness of an economy might be liable to change. This may change a couple of laws and guidelines of the economy. The steadiness of the organization might be tried under these changing conditions. I examined that the administration and the advertisers plan their systems in understanding to the political solidness/shakiness in an economy. Power, political hazard, charges and so forth are significant worries for the speculators and thus are likewise vital to the advertisers while shaping techniques (Shenkar, 2004). The political hazard in the economy, the climbs in charges expected assuming any and the locale are a piece of the financial conditions. A financial society is ruled by the accepted practices and societies which have been created by the inhabitants of the general public (Shenkar, 2004). This gave me information on interrelation of the whole factor and their developing noteworthy significance as the world is turning into a worldwide town. Hofstede proposed different hypotheses to connote the significance of culture. He likewise recognized certain qualities of the people of the general public. He contended that it is significant that the fluctuating society of the economies must be considered. Hofstede’s measurement of social relationship depends on five variables which are power separation, maverick, manly and ladylike societies, vulnerability shirking and long haul direction. The investigation of this model gives an away from and arrangement of culture. The understanding that was created by the advertisers was that culture is the greatest factor which decides the achievement or disappointment of the item. This model is identified with nature and time and the noteworthy effect of globalizing has expanded its utilization (De Mooij and Hofstede, 2002). While considering this idea I built up an understandi ng that Market division is the way toward gathering different clients into portions which have comparative needs. The reactions of the people are likewise comparable in this portion. The reactions of the portions fluctuate with the evolving circumstance. The division can be completed based on Demographics, Psychographics, Geographical area and so forth correspondingly focusing on is partitioning the market into different gatherings and classes. Situating is the way toward building up a picture of the item for the client (Viswanathan and Dickson,

Tillie Olsen’s I Stand Here Ironing Essay -- Olsen Stand Here Ironing

Tillie Olsen’s I Stand Here Ironing Tillie Olsen was conceived in Omaha, Nebraska, in 1913, the offspring of political exiles from Russia. Olsen dropped out of school at sixteen years old to help bolster her family during the downturn. She turned out to be politically dynamic in the Young Communist League and was engaged with the Warehouse Union’s work debates in Kansas City. Her first novel, Yonnondio, about a poor, common laborers family, was started when she was nineteen. While composing the novel throughout the following four years, she brought forth her first kid and was disregarded to raise the infant after her better half deserted her. She wedded Jack Olsen in 1936 and had three additional kids. She remained politically dynamic and held down different employments while raising her family all through the 1940s and mid 1950s. In 1953 she was at last ready to come back to composing after her most youthful youngster began to class. Olsen tried out a fiction composing course at San Francisco State College in 1953. She won an experimental writing association for 1955 and 1956 from Stanford University. Her first book of short stories, Tell Me a Riddle, was distributed in 1961, which built up her notoriety for being a women's activist essayist. The 1970s carried Olsen more reputation with a few awards and experimental writing associations. In 1974 she distributed the still-incomplete Yonnondio. An assortment of articles about different conditions which quietness abstract creation, Silences was distributed in 1978. In spite of the fact that Olsen’s group of distributed work is viewed as little, her short stories from Tell Me a Riddle, which incorporate I Stand Here Ironing, have been remembered for more than fifty compilations and have been converted into a wide range of dialects. I Stand Here Ironing is a personal story of the r... ... (1134). Olsen works in various subtleties to delineate the penances she made in her life. Be that as it may, rather than blame, outrage, or affliction, the creator oozes a feeling of feebleness as she sees her little girl float out of her mother’s passionate reach. As the title proposes, Olsen is truly pressing garments in the story, yet she incorporates the iron as a representation for the defenselessness she feels as a lady battling to help her family in a male overwhelmed society. As it were, Olsen is the dress lying powerless before the iron of society and she lives for the day that her little girl will beat the life-depleting home life of ages of ladies who go before her. Work Cited Sanctions, Ann, ed. The Story and It’s Writer. Boston: Bedford, 1999. Olsen, Tillie. I Stand Here Ironing. The Story and It’s Writer. Ed. Ann Charters. Boston: Bedford, 1999. 1129-1134.

Student Learning Objectives Using SLOs to Improve Instruction and Advance Student Growth

Student Learning Objectives Using SLOs to Improve Instruction and Advance Student Growth Student Learning Objectives are carefully planned goals for your students' performance. In this course, educators will learn how to plan and implement SLOs in order to strengthen your practice and improve student learning. Updated on: February 12, 2019 SLOs? What are they? How do I use them in my classroom? Student Learning Objectives are carefully planned goals for your students’ performance and progress over a given time. Learn a process for planning and implementing SLOs to strengthen your practice and improve student learning. This course complements CTAC's face-to-face training and serves as training for K-12 teachers in districts implementing SLOs. “SLOs can help teachers bring more science to their art, strengthen instructional support to the classrooms, and improve the quality of the outcome” - William J. Slotnik. This course includes videos of authentic classroom practice, a coach to provide personalized feedback, and flexibility to engage with the content on your schedule. Practical guidance from an expert on instructional coaching Convenient, flexible online format 45 PD hours or 3 graduate credits Skills You'll Learn In this course, you'll learn how to create SLOs and their benefits to teachers, students, and schools You will learn how and SLO is put together and how its parts form a cohesive goal for student learning, and the importance of identifying strategies that are appropriate to the specific learning content you want your students to master. SIGN UP NOW Course Overview Explore the complete syllabus   About the Instructor William Slotnik is the Founder and Executive Director of the Community Training and Assistance Center (CTAC). He has overseen the growth of CTAC into one of the nation’s foremost providers of technical assistance, evaluation services, and public policy support in the fields of education and community development. CTAC annually assists more than 90 organizations, school districts and state departments of education. Under his leadership, CTAC introduced Student Learning Objectives (SLOs) nationally through a landmark partnership with the Denver Public Schools and Denver Classroom Teachers Association. CTAC has more than 16 years of experience serving as the nation’s leading technical assistance provider, practitioner, and evaluator of SLOs. Mr. Slotnik has provided extensive assistance to state education agency leaders, superintendents, state and local boards of education, unions and leadership teams throughout the United States. He has guided and supported the development of replicable systems of assessment, evaluation, and accountability to determine the performance and effectiveness of school districts, school by school, classroom by classroom, teacher by teacher, and student by student. He has led technical assistance and evaluation initiatives nationally which address such issues as student learning objectives, teacher and administrator evaluation, systemic reform, compensation reform, professional development, state-to-school and state-to-district interventions, and transforming underperforming schools, as well as leadership development and organizational capacity in community-based organizations. He has been the lead or co-lead author of numerous evaluations (including It’s More Than Money, Catalyst for Change, and Pathway to Results, the first comprehensive, longitudinal evaluative studies of the impact of SLOs and performance-based systems on student achievement, teacher effectiveness and systems change) and articles, and regularly provides briefings to members of the U.S. Congress, the U.S. Department of Education, state legislatures and departments of education, and the media. */ PCG Education PCG’s Education practice offers consulting services and technology solutions that help teachers, schools, school districts, and state education agencies/ministries of education to promote student success, improve programs and processes, and optimize resources. PCG offers more than 50 online professional development courses to help teachers improve their skills, grow their careers and more effectively help and support their students.   View the Complete Professional Development Catalog

The Role Of Media And Technology During The 1920s And 1930s

The development of 1920s and 1930s media and technology was extremely influential upon the period of time immediately after. Media in the 1920-30s and its relevance to the years that followed, focusing on the western world. Through the journalism and writing movements during the era, new technology was exposed to the public and impacted events in the years that followed. The term technology can also apply to machinery, medicine and weaponry; however, none of them corresponded with the changes to media in the 1920s and 1930s. The evolvement of media and technology in the 1920s and 1930s impacted events during the era and later in the Second World War. The development of 1920s and 1930s media and technology was extremely influential upon the period of time immediately after. Radio played a significant part in the 1920s and 1930s. It boomed during this period, collaborating with the newspapers to deliver news and current events around the world. During the mid-1920s non-profit organisations and universities operated radio stations in America. The British Broadcasting Corporation (BBC) was founded on 18th October 1922 and has thus expanded to television and film. The BBC was a success sending transmissions all over Europe. Not only did this lead to the company broadcasting updates about the Second World War but also encouraged individuals to set up their own systems and military communication devices were made. It was not until 1946 that women were on the radio, which was someShow MoreRelatedRadio Broadcast in America991 Words   |  4 PagesAmerica was becoming gradually different than any time in her history. Thanks to the radio and its widespread adoption across the country as the collective form of mass media and entertainment. â€Å"The world of fantasy created by commercial radio programming was the most popular medium of entertainment in the United States from the 1920s until the 1950s. Tens of millions of citizens tuned in thousands of stations to hear news, sports, drama, comedy, and the various other formats by which broadcasters hadRead MoreEssay on Radical Changes During the Roaring Twenties1033 Words   |  5 Pagesintense tension towards the numerous barriers of tradition. Unlike the gradual fluctuations in modern day society which lead tension in its wake, the 1920’s was a bombardment of radical change ranging from societal norms to economic consumption. The end of World War I led to the end of idealism, and evolving values began to escalate towards the 1920’s. The surge of immigrants allowed for greater and greater economic booms, including the use of credit and involvement in the stock market. Thus, increasingRead MoreEssay about Police Professionalism and Responsibility1363 Words   |  6 Pagespolitics played a less obvious and less intrusive role in policing, law enforcement in America began to be viewed as a profession. The so called professional phase of law enforcement began in the 1920s. The professional phase can be analyzed and best understood using three general perspectives: the law enforcement role, the bureaucratic model, and science and technology. Professional Law Enforcement Role The political spoils era emphasized the service role for obvious reasons. American policing did notRead MoreThe Social Chaos Of World War I1619 Words   |  7 Pagesbranded her as a degenerate artist and the Dadaists attempted to push her out. She was a part of the modernist revolution, and witnessed the rise of the European avant-gardes; the emancipation of women; the growth of photography, cinema, and mass media; and two world wars. However, she proved herself as a pioneer of photomontage and as a feminist icon. Hannah Hà ¶ch focuses her artwork on the political chaos of World War I, as shown in Cut with the Dada Kitchen Knife through the Last Weimar Beer-BellyRead MoreEvents that Led to the Partition of India1823 Words   |  7 Pagessimultaneously reforming the existing Indian schools/pathshalas to conform to the English system of conducting classes in place of the traditional flexible system giving preference to English language and English medium of sciences, arts jurisp rudence and technology. This soon created a large highly educated class who began to question the right of the British rule of India and began to make a strong representation for freedom of India claiming swaraj as a birth right under Bal Gangadhar Tilak at a meetingRead MoreEssay on Women’s Role in Society: Throughout the Years1210 Words   |  5 Pagesmodernism influenced women’s role in society by providing more opportunities, jobs, and role models for girls today, in society. In the 1920s-1940s, women were encouraged to step outside of the home and work, but on the other hand, women were also encouraged to be stay-at-home mothers. Women should stay at home if they have the ability to do so. However, women should not feel like they have to be isolated from the rest of the world with chores and children all day. In 1920, The 19th Amendment gaveRead MoreThe Civil Rights Movement Of The 1920 S Essay1568 Words   |  7 PagesThe 1920’s was a decade of change, a change in economy, daily life, and a change in values. Traumatic economic decline and wars will lead to changes in the definition of freedom, limiting freedom for Americans as the government and society demands unity and fears disloyalty. While middle class white adults conformed, the growing youth rejected conformity and for African Americans this was a time for resistance of inequality. In the 1960’s black and some white activists will see results from pressuringRead MoreModernism And Modernism1361 Words   |  6 PagesThroughout this essay I am going to explore a range of artists and show you how modernism changed throughout the 1920’s and 1930’s in photography, I am also going to explore Modernism in Graphic Design as well. â€Å"Photographers began to Work with Sharp focus and an emphasis on formal qu alities, exploiting, rather than obscuring, the camera as an essentially mechanical and technological tool† (Artsy.net) So to begin the first Photographer I looked at was Alexander Rodchenko, Rodchenko â€Å"was a RussianRead More A New Type of Film Essay1616 Words   |  7 Pages(Veneruso, 1998). The new technologies that have emerged in films have been the latest in a string of inventions, to help make the film industry better. Films have become an important part of our culutre since they started being made and shown regularly around the world. Although new technology in films may be nothing compared with other technology, it does seem that this technology will benefit a lot of people, and help to improve the quality of the entertainment. These new technologies to the film industryRead MoreThe History Background of Advertising1515 Words   |  7 PagesPhiladelphia in 1843, advertising becoming a profession in the mid-1800’s, the Civil War creating a need for more daily newspapers, economic and population growth, new inventions, the Packaging Revolution, and the creation of characters in a dvertising. 1900-1930’s Mass marketing to individuals with varied interests became possible with the launch of the Good Housekeeping magazine in 1900. The early 1900’s also witnessed the emergence of full color print ads. Due to rising public concern regarding unethical

Animal Farm, by George Orwell Essay - 683 Words

The English language is one of the most complex languages known to man. Words, sentences, and ideas can be built and misconstrued because of the language’s depth. In the novel Animal Farm, the head pigs in charge, Napoleon, twists words in order to gain control and power over the entire farm. The Manor Farm transforms from the totalitarian rule of Mr. Jones, a mean farmer who feeds his animals meager portions, to Napoleon, a pig that will have you liquidated for a bottle of liquor. Language is used as a means of social control because of its irony, it changes, and it’s illegible by some. Irony is the first reason that language may be used as a form of social control. Many words have double meanings, for example: break, spread, dress,†¦show more content†¦Just like Mr. Jones, Napoleon rationed the animals’ food supply until they rebuilt the windmill. The Ministry of Plenty rationed the citizen’s chocolate supply and other items because it was easier t control the poor and wealth, as opposed to the wealthy and powerful. Next, the fact that a language changes makes it another means of social control. The rules in Animal Farm were concrete until Napoleon and his posse became rulers of Animal Farm. In the beginning, the rules stated that: Whatever goes upon two legs is an enemy, whatever goes upon four legs, or has wings, is a friend, no animal shall wear clothes, no animal shall sleep in a bed, no animal shall drink alcohol, no animal shall kill another animal and all animals are created equal. Napoleon revises the rules in order to suit his needs. For example, the pigs change the last rule, all animals are created equal, to all animals are crated equal, but some animals are more equal than others. He also breaks many of them in order to ascend to the highest position on the farm. Also, the rules fairly mimic the 10 Commandments with a twist on each one. In conjunction, the Ministry of Truth constantly rewrote history in order to fit the Parties’ doctrine. If Big Brother makes a prediction that proves inaccurate, the Ministry of Truth rewrites all media to make it seem as if Big Brother wasShow MoreRelatedAnimal Farm And George Orwell By George Orwell1034 Words   |  5 Pages Eric Arthur Blair, under the pseudonym of George Orwell, composed many novels in his lifetime that were considered both politically rebellious and socially incorrect. Working on the dream since childhood, Orwell would finally gain notoriety as an author with his 1945 novel Animal Farm, which drew on personal experiences and deeply rooted fear to satirically critique Russian communism during its expansion. Noticing the impact he made, he next took to writing the novel 1984, which similarly criticizedRead MoreAnimal Farm By George Orwell1397 Words   |  6 PagesAn important quote by the influential author of Animal Farm, George Orwell, is, â€Å"Every line of serious work that I have written since 1936 has been written, directly or indirectly, against totalitarianism.† George Orwell, a Democratic Socialist, wrote the book Animal Farm as an attack on the Communist country of Russia (â€Å"The Political Ideas of George Orwell,† worldsocialism.org). He had a very strong disliking of Communism and the Socialist party of Russia. However, he insisted on finding the truthRead MoreAnimal Farm, By George Orwell1545 Words   |  7 Pagesallow because an this elite institution of people often use this gear to dominate and oppress society. In George Orwell’s story, Animal Farm, Orwell demonstrates that education is a powerful weapon and is a device that can be used to at least one’s benefit. Living in a world where strength is a straightforward to benefit, the pigs quick use education to govern the relaxation of the animals on the farm to serve themselves worked to their advantage. This story in shows the underlying message that   firstRead MoreAnimal Farm By George Orwell944 Words   |  4 Pageslegs(Orwell 132). He carried a whip in his trotter(Orwell 133). In the novel Animal Farm by George Orwell, animals have the ability to talk and form their own ethos, Animalism. Animal Farm is an intriguing allegory by George Orwell, who is also th e author of 1984, includes many enjoyable elements. More knowledge of the author, his use of allegorical elements, themes, symbols, and the significance in the real world, allows the reader to get more out of this glance into the future. George OrwellRead MoreAnimal Farm, By George Orwell876 Words   |  4 Pagesrebellious animals think no man means freedom and happiness, but they need to think again. The animals of Manor Farm rebel against the farm owner, Mr. Jones, and name it Animal Farm. The animals create Animalism, with seven commandments. As everything seems going well, two of the animals get into a rivalry, and things start changing. Food starts disappearing and commandments are changed, and the power begins to shift. Father of dystopian genre, George Orwell writes an interesting allegory, Animal FarmRead MoreAnimal Farm by George Orwell1100 Words   |  4 PagesIntroduction: Widely acknowledged as a powerful allegory, the 1945 novella Animal Farm, conceived from the satirical mind of acclaimed author George Orwell, is a harrowing fable of a fictional dystopia that critiques the socialist philosophy of Stalin in terms of his leadership of the Soviet Union. Tired of their servitude to man, a group of farm animals revolt and establish their own society, only to be betrayed into worse servitude by their leaders, the pigs, whose initial virtuous intentionsRead MoreAnimal Farm By George Orwell1538 Words   |  7 PagesMecca Animal Farm The Russian Revolution in 1917 shows how a desperate society can be turned into a military superpower filled with terror and chaos. George Orwell uses his book, Animal Farm, to parallel this period of time in history. This book is an allegory of fascism and communism and the negative outcomes. The animals begin with great unity, working toward a common goal. The government then becomes corrupted by the temptations of power. George Orwell uses the characters in Animal Farm to showRead MoreAnimal Farm by George Orwell1175 Words   |  5 PagesAn enthusiastic participant in the Spanish civil war in 1936, George Orwell had a great understanding of the political world and made his strong opinions known through his enlightening literary works, many of which are still read in our modern era. Inspired by the 1917 Russian Revolution and the failed society it resulted in, Animal Farm by George Orwell is an encapsulating tale that epitomises how a free utopian society so idealistic can never be accomplished. The novella exemplifies how influencesRead MoreAnimal Farm, By George Orwell1089 Words   |  5 PagesIn George Orwell’s â€Å"Animal Farm†, the pigs as the farm leaders, use unknown language, invoke scare tactics and create specific laws, thereby enabling them to control other animals, to suit their greedy desires, and to perform actions outside their realm of power. Because of the pigs’ use of broad language, and the implementation of these tactics they are able to get away with avoiding laws, and are able to convince other animals into believing untrue stories that are beneficial to the pigs. The firstRead MoreAnimal Farm, By George Orwell1212 Words   |  5 PagesShe stood there over the dead animals thinking to herself what have we come to? We try to become free but we just enslave ourselves to a so called superior kind. Napoleon killed the animals in front of the whole farm and said that this was to be the punishment for the traitors. Snowball was known as a traitor now and anyone conspiring with him would be killed. Snowball and Napoleon both represent historical characters during the Russian revolution in 1917.Snowball who was one of the smartest pigs

Mexico`s Megalopolis` by Jonathan Kandell Free Essays

Nowadays, the city of Mexico is one of the largest megalopolises, with enourmopus population density and industrialization rates. Jonathan Kandell in his book ‘I Saw a City Invincible’ provides a wonderful historical excurse in terms of urban, technological and social development in the city. The issue of migration was particularly obvious between the 1940s and the 1970s, when the inhabitants of small towns and rural areas suddenly began to move into the city, searching for their fortunes at factories and plants. We will write a custom essay sample on Mexico`s Megalopolis` by Jonathan Kandell or any similar topic only for you Order Now As Kandell notes, â€Å"Factories, commerce, and service jobs sucked in hordes of rural migrants who swelled Mexico City’s population from 1. 5 million in 1940 to 8. 5 million in 1970† (Kandell, p. 183). Furthermore, the author describes the stuggle between time-honored Latin American values and globalization trends, brought by the country’s nearest neighbor, the United States. The phenomenon of tourist infrastructure also emerged under American influence: the new cafes and traditional cuisine restaurants were being adjusted to ‘American demands’ and standards (p. 184). In sociopolitical meaning, the country in that period was literally obsessed with social radical views: â€Å"Revolutionary slogans continued to exalt the ideals of land for the rural dispossessed, living wages for the proletariat, and a determinant voice for the state of economic affairs† (ibid). The ambitiousness of Mexican politicians enjoyed stable and sustainable growth between the 1940s and the 1970s, parallel to the growth of ordinary Mexicans’ aspirations, as increasingly more citizens sought rapid career and social protection in the capital. In reality, the needs of majorities were satisfied: there was a plenty of work, due to the development of service and mass-communications spheres, in which females, traditionally marginalized as reliable employees, got an opportunity to find themselves. Due to the fact that by the 1960s, the average Mexican urban family contained no unemployed members (except children), household incomes were growing proportionally to the overall economic and political progress. Nevertheless, the metropolis also experienced certain problems, such as housing crisis: â€Å"In the 1940s and 1950s most migrants settled first in the old downtown tenements [the so-called’ vecindadez] abandoned generations before by the middle class† (p. 185). These quarters seemed completely distinct dimension that in the course of time obtained a kind of autonomy, as such miniature settlements had their local factories, shopping malls, saloons and bars and, certainly, their own markets, which appeared the centers of social life, peculiar ‘offspring’ of Ancient Roman forum or Greek agora. Kandall provides a description of the typical vecindad: â€Å"†¦Tepito was now populated mainly by artisans, vendors, factory laborers, unskilled workers, waiters, office clerks, messengers and porters†, who earned about $20 per month (p. 85). Notwithstanding the rapid economic development, the migrants’ well-being had been very limited up to the 1960s: due to the fact that flat rent was unjustifiably high, the families huddled together in small windowless apartments and could afford meet only once a week. Another apparent trend in urban development was the gradual growth of small enterprises, to which local governments de legated their responsibilities for food, health facilities and education. Nevertheless, the main institutions remained bureaucratic and centralized, so private capital hadn’t enjoyed considerable flow until the end of the 1970s. Due to the fact that the factories of Mexico City were controlled by local authorities, so the working-class suffered from poverty and lack of dwelling conveniences: â€Å"[only] In 1977 Jaras’ dwelling [situated in the typical working-class ‘reservation’] was legally connected to the municipal electricity grid and water system† (p. 90). The present-day ecological catastrophe, notable in Mexico City, is rooted in the negligence, demonstrated by government as well as local enterprises: â€Å"The primitive recycling of garbage, often carried out illegally by small businesses that are unsupervised by the municipal authorities, poses serious health hazards to the population at large† (p. 192). The author notes that the ‘garbage problem’ had remained extremely sharp up to the end of the 1980s. In addition, Kandall addresses the progress of charity and human services: affluent urban entrepreneurs contributed to the development of local communities in the best Mexican traditions: ‘He sponsored local soccer teams, supplied the uniforms and built for playing fields, which he named Rafael Sports center† (p. 194). On Gutierez’ example the author shows businessmen’s [caciques] bourgeois ambitions: after the establishment of the enterprise, they normally tried to penetrate into the city’s or national political arena, so their charity was nothing more than well-planned PR. Human services, although popular in Mexican culture, were institutionalized only in the 1970s, since the religious traditions prescribed that urban dwellers helped their neighbors and compatriots on the voluntary basis, Mexican cultural collectivism was extremely noticeable in the working-class quarters. With beginning of the 1980s, the country was paralyzed by environmental accidents like earthquakes, but the government appeared incapable of handling the resulting problems in a proper way: â€Å"The small parties of left and right were unable to claim the loyalty of potential dissidents†, whereas the young volunteers seemed the major rescuers, which means, Mexican urban citizens were always ready to support each other, and in spite of the pessimistic ending of the article: â€Å"Throughout its existence the city has been scourged by war, social upheaval. Plague, flood, earthquake† (p. 201), its overall context shows that social problems and emergencies haven’t managed to separate the city dwellers, but rather have united them and created a powerful humanistic basis for the reinforcement of Mexico City. How to cite Mexico`s Megalopolis` by Jonathan Kandell, Papers

Competencies of Customer Service Manager †MyAssignmenthelp.com

Question: Discuss about the Competencies of Customer Service Manager. Answer: Introduction: The role of a Customer Service manager of an International hotel is to support the hotels strategic policies and to ensure that the customers of the hotel are content with their experience. Another role of a customer service manager is to introduce innovative improvisation regarding the development of the organization. Apart from that a customer service manager has to maintain a gradual development of the relation between internal and external stakeholders and quality assurance in order to develop a positive reputation of the organization. Currently, for this particular hotel, the customer service manager has to supervise 11 employees and has to report to the Director of the Property and Services for any issues (Zervas, Proserpio and Byers, 2014). For a hotel to climb up the ladder of success the manager has to make sure that the six key indicators of performance is maintained and he or she has to supervise the employees accordingly. In this part of this article, the 6 key indicators of performance are shared. The manager has to ensure that the online rating of their organization is good to maintain the productivity of the organization. The manager has to make sure that the hotel at the peak season is at least 80 % occupied and at the lean seasons, the customers occupy minimum 60%. The daily average price paid has to be fixed in an considerate level and the customer service manager has to ensure that the minimum daily average rate is price is achieved by the employees. The customer service manager has also to ensure that the minimum revenue per available room is generated at the end of the month. This is a very important tool to measure the performance of the organization. If the daily revenue per room that is fixed is not achieved then it might be a serious matter of concern. The most important task of the customer service manager is to ensure that the customers are satisfied with their stay and the service they received from the employees of the hotel. It can be said that if the customers are discontent with the services they got from the staffs of the hotel, they would give a bad review and that can potentially harm the profitability of the organization. It is a matter of fact that word of mouth is a very strong medium of publicity, and if a wrong impression of the hotel is generated once, it can potentially destroy the future prospects of that particular organization. Another important key performance indicator of a hotel is the return on investment regarding the expenses related to the advertising. Calculating the return on the investments made for the advertising purposes can surely be measured to assess the profitability of the organization. The manager has to ensure that the amount the organization is paying In this part of this article, it is shown that the managers goals have to be aligned with the targets of the organization in order to attain the best results. In this particular case, it is seen that the main targets of the management of the hotel is to ensure the number of the properties by at least 15 % within 5 economic years, along with that to maintain high quality services for the customers. The management of this particular hotel also aims to maintain a high retention level within the organization and make sure that all the facilities are of world class stature (Krasnoperova et al., 2016). To achieve the targets made by the core management of the organization, the customer service manager has to take certain initiatives and to ensure that all the targets are met; he has to supervise the activities of the employees under him by paying more attention. In order to achieve the targets made by t organization, the customer service manager has to stress on the training and developmental issues more and has to proactively enhance the communication within the workforce in order to maintain the best quality services for the customers. Apart from that, the manager has to make sure that they have to generate the revenue in an amount so that the organization can expand its properties by 15% within coming five economic years (Molina-Azorn et al., 2015). Key goals Key activities Ways to measure progress Link with organizational targets To extend the properties by 15% Stressing on the quality of the services Customer review Customer reviews can attract more customer and ensure more profitability World class facilities Focus on training and development Customer satisfaction Customer reviews Getting fair customer reviews Stressing on training and development Satisfaction of the visitors Good reputation of the organization To maintain the development of the organization, the customer service manager has to stress more on the training and development issues so that the employees have no issues regarding understanding their roles in the organization. There should be a healthy level of communication within the organization to ensure the productivity. The management of the organizations must ensure the fact that the general workforce is motivated. If the workforce is motivated enough, then the management would be able to expect much more production from the employees. The management has o ensure the proper work safety management in order to keep the workforce content about their experience in the organization. By these initiatives, the workers would know that the management does care for them and that could potentially enhance their motivation to work. Apart from that the management has to ensure that there are some fun activities for the workers so that they can enjoy their stay at the organization. For t his matter, the customer service manager has to have a strong hold on the intrapersonal skills so that he can motivate the workforce to take up more tasks and complete theme with same zeal and accuracy (Leung, Bai, and Stahura, 2015). The knowledge required to function as a customer care manager of International Hotel Group, Australia, are legal knowledge, ethical knowledge, knowledge about the goals of the company and environmental knowledge(Saleem and Raja, 2014). I can point out that I have rich knowledge in all these areas due to my professional experience of working in Australia for several years. I have rich knowledge about the laws, environmental conditions like political conditions and ethical situation in the countrys work places (N. Torres and Kline, 2013). I am well versed with OHS and laws like Safe Work Act. The required skills for the post of customer service manager are good communication skills and negotiability with stakeholders. The manager should be knowledgeable about interpretation and using legal documents. He should be able to plan and manage multiple projects simultaneously within a fixed schedule. He should be an expert in diversity management and culturally intelligent. I can point out up on reflecting on my skills that I posses all of them. I have excellent communications skills and can communicate with a wide array of stakeholders like customers, government, employees and shareholders (Li, Ye and Law, 2013). I have years of experience of dealing with customers both business customers and individual customers. My work often required me to represent my employer before the customers to sell products. I often had to enter into contracts with the third party firms to sell and market the products of the company. That has given me understanding of a wide range of legal documents. I am able to plan and manage multiple projects of diverse natures simultaneously for different customers and deliver them within time. Upon reflecting on my diversity management skills, I can point out that I can manage a team consisting of subordinates from different cultural background. I undertook several methods to assess my professional competency. I, first over achieved the target performance which proved my competency. Second, I asked my senior managers to judge me on my performance and areas like leadership qualities, managerial competencies, capability of managing multiple projects simultaneously and customer query handling capability. Third, I asked my subordinates to rate me on my leadership qualities and their opinions about me as their manager. Fourth, I also seek feedbacks from my peers. I accept criticisms and try to work on them. I undertook these processes to judge professional competencies of mine. I sought feedback about the professional competencies of mine from my assessor and classmate. The process of seeking feedback about my professional competencies from my professor consisted of a formal interview. I adopted the process of seeking feedback about my professional expertise from my friend through informal conversations. I received feedback about my professional expertise from my professor by giving an interview. My friend gave a lot of response about my professional strengths and weaknesses through the informal conversations. The professor and the friend told me about the professional expertise of mine in their opinion. They told me about my strengths and weaknesses which I them analysed. The professor told me that I have a strong communication skill and can communicate well with a diverse range of stakeholders. He told me that I have good knowledge about their needs and am efficient in gaining their support in projects. Among the weaknesses he told, that I should encourage more participation in the team while forming strategies. My friend analysed that though I am good in communicating, I must improve my diversity management skills. He also pointed out that I am a good leader but require to gain participation of the junior team members as well. I applied the feedback of the professor and the classmate in my professional development plan. I am communicating with the junior employees of my team to gain their participation in the team meetings. I am gaining knowledge about different cultures to improve my diversity management skills. Professional Development Plan: Timeframe Description of opportunity/training Skills/competency to develop 1 week Communication training Better communication skills 1 month Technological training Technological skills 6 months Leadership opportunity Leadership skills 3 months Cultural courses Diversity management Networking activities Timeframe Description of networking activities Opportunity/professional advantage 1 month Conferences with peer hotel groups Opportunity to gain indepth knowledge about hotel industry in Australia 1 week Workshop with foreign hotel groups Knowledge about emerging market and opportunity to enter new markets 1 month Suppliers and distributor meet Knowledge about various types of raw materials, their rates and emerging market trends. I spoke to my peers, superiors and juniors to evaluate and select development opportunities. I attended conferences and meetings with customer care managers of other Australian hotel groups. I also maintain continuous communication with the overseas international hotel groups. These networking activities help me to gain knowledge about the hotel industry, its future trends and profitability. I also gained knowledge about changing customer preferences. I can evaluate that these networking opportunities have helped me to bring about improvement in my professional competences. The learning styles I used to evaluate my professional development plan were of two types, direct and indirect. The direct methods of gaining knowledge consisted of interviews and conferences. The indirect methods consisted of readings of books and articles of leadership and technology. I apply the newly acquired communication skills to communicate with my seniors and juniors. I also use it to communicate it with stakeholders like governments, customers, shareholders, employees and directors and gain approvals for new projects. I use my leadership and diversity management skills to lead my team. I encourage the newly hired team members to participate actively in the strategy making activities. The new skills would allow me to gain competitive advantage both within and outside International Hotel Group. I have strengthened my technological skills which would allow me to manage bigger mass of data compared to other managers. I have better leadership skills and taken training on it. Thus, I would be able to motivate my juniors more actively compared to peer and senior managers. As a results, juniors working under me would perform better which would contribute towards high performances of the team. This high performance of my team members would ultimately enable me to get positive appraisals and promotions. The examples of networking activities undertaken by me to enhance my knowledge and skills are conferences, trainings and workshops. These conferences have enriched my knowledge about the hotel industry in Australia. It also enhanced my knowledge about the emerging markets of Asia and South America. These conversations also generated new business ideas of expanding into these emerging market and cater to the needs of a diverse groups of customers. References: Benavides-Velasco, C.A., Quintana-Garca, C. and Marchante-Lara, M., 2014. Total quality management, corporate social responsibility and performance in the hotel industry.International Journal of Hospitality Management,41, pp.77-87. Cheng, B.L. and Rashid, M.Z.A., 2013. Service Quality and the Mediating Effect of Corporate Image on the Relationship between Customer Satisfaction and Customer Loyalty in the Malaysian Hotel Industry.Gadjah Mada International Journal of Business,15(2). Giovanis, A.N., Zondiros, D. and Tomaras, P., 2014. The antecedents of customer loyalty for broadband services: The role of service quality, emotional satisfaction and corporate image.Procedia-Social and Behavioral Sciences,148, pp.236-244. Kim, M., Vogt, C.A. and Knutson, B.J., 2015. Relationships among customer satisfaction, delight, and loyalty in the hospitality industry.Journal of Hospitality Tourism Research,39(2), pp.170-197. Krasnoperova, V., Shchetkina, A., Martyn, D., Gizbrekht, E. and Mlynar, E., 2016. THE role of the hotel industry in the world economy. ? , (12-1), pp.16-19. Leung, X.Y., Bai, B. and Stahura, K.A., 2015. The marketing effectiveness of social media in the hotel industry: A comparison of Facebook and Twitter.Journal of Hospitality Tourism Research,39(2), pp.147-169. Li, H., Ye, Q. and Law, R., 2013. Determinants of customer satisfaction in the hotel industry: an application of online review analysis.Asia Pacific Journal of Tourism Research,18(7), pp.784-802. Liat, C.B., Mansori, S. and Huei, C.T., 2014. The associations between service quality, corporate image, customer satisfaction, and loyalty: Evidence from the Malaysian hotel industry.Journal of Hospitality Marketing Management,23(3), pp.314-326. Molina-Azorn, J.F., Tar, J.J., Pereira-Moliner, J., Lpez-Gamero, M.D. and Pertusa-Ortega, E.M., 2015. The effects of quality and environmental management on competitive advantage: A mixed methods study in the hotel industry.Tourism Management,50, pp.41-54. Torres, E. and Kline, S., 2013. From customer satisfaction to customer delight: Creating a new standard of service for the hotel industry.International Journal of Contemporary Hospitality Management,25(5), pp.642-659. Saleem, H. and Raja, N.S., 2014. The impact of service quality on customer satisfaction, customer loyalty and brand image: Evidence from hotel industry of Pakistan.Middle-East Journal of Scientific Research,19(5), pp.706-711. Wu, H.C., 2014. The effects of customer satisfaction, perceived value, corporate image and service quality on behavioral intentions in gaming establishments.Asia Pacific Journal of Marketing and Logistics,26(4), pp.540-565. Zervas, G., Proserpio, D. and Byers, J.W., 2014. The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry.Journal of Marketing Research.

Oedipus The King Essays (1083 words) - Oedipus The King, Oedipus

Oedipus the King Oedipus the King The events in Oedipus the King, written by Sophocles, show an underlying relationship of man's free will existing within the cosmic order or fate which the Greeks believed guided the universe in a harmonious purpose. Man was free to choose and was ultimately held responsible for his own actions. Both the concept of fate and free will played an itregal part in Oedipus' destruction. Although he was a victim of fate, he was not controlled by it. Oedipus was destined from birth to someday marry his mother and to murder his father. This prophecy, as warned by the oracle of Apollo at Delphi was unconditional and inevitably would come to pass, no matter what he may have done to avoid it. His past actions were determined by fate, but what he did in Thebes, he did so of his own will. From the beginning of this tragedy, Oedipus took many actions leading to his own downfall. Oedipus could have waited for the plague to end, but out of compassion for his suffering people, he had Creon go to Delphi. When he learned of Apollo's word, he could have calmly investigated the murder of the former King Laius, but in his hastiness, he passionately curses the murderer, and in so, unknowingly curses himself. "Upon the murderer I invoke this curse- whether he is one man and all unknown, or one of many- may he wear out his life in misery or doom! If with my knowledge he lives at my hearth, I pray that I myself may feel my curse." (pg. 438; lines 266-271) In order for Sophecles' Greek audience to relate to the tragic figure, he had to have some type of flaws or an error of ways. This brought the character down to a human level, invoking in them the fear that "it could happen to them." And Oedipus certainly is not one without flaws. His pride, ingnorance, insolence and disbelief in the gods, and unrelenting quest for the truth ultimately contributed to his destuction. When Oedipus was told (after threatening Teiresias), that he was responsible for the murder of Laius, he became enraged and calls the old oracle a liar. He ran away from his home, Corinth, in hopes of outsmarting the gods divine will. Like his father, Oedipus also sought ways to escape the horrible destiny told by the oracle of Apollo. The chorus warns us of man's need to have reverence for the gods, and the dangers of too much pride. "If a man walks with haughtiness of hand or word and gives no heed to Justice and the shrines of Gods despises- may an evil doom smite him for his ill- starred pride of heart!- if he reaps gains without justice and will not hold from impiety and his fingers itch for untouchable things. When such things are done, what man shall contrive to shield his soul from the shafts of the God?" (pg. 452; 975-984) Oedipus' unyielding desire to uncover the truth about Laius' murder and the mystery surrounding his own birth, led him to the tragic realization of his horrific deeds. Teiresias, Jocasta and the herdsman tried to stop him from pursuing the truth. Take for example a part of the last conversation between Jocasta and Oedipus. After realizing that the prophecy had came true, Jacasta begs him to just let the mystery go unsolved for once. "I beg you- do not hunt this out- I beg you, if you have any care for your own life. What I am suffering is enough." (pg. 461; 1158-1161) Oedipus replies, "I will not be persuaded to let chance of finding out the whole thing clearly." (pg. 461; 1166-1167) He is unable to stop his quest for the truth, even under his wife's pleading. For it is in his own vain that he must solve the final riddle, the riddle of his own life. Upon discovery of the truth of his birth from the herdsman, Oedipus cries, "I who first saw the light bred of a match accursed, and accursed in my living with them, cursed in my killing." (pg. 465; 1300-1303) Oedipus knew that his fate had indeed come to pass and feels cursed by it. The chorus then sings an ode on the sorrow of life and the tragic fate to which even the most honored, like Oedipus are ultimately subject. "What man, what man on earth wins more happiness than a seeming and after that turning away? Oedipus you are my pattern of this, Oedipus you and your fate! Luckless

Raptorex - Facts and Figures

Raptorex - Facts and Figures Name: Raptorex (Greek for thief king); pronounced RAP-toe-rex Habitat: Woodlands of central Asia Historical Period: Early Cretaceous (130 million years ago) Size and Weight: About 10 feet long and 150 pounds Diet: Meat Distinguishing Characteristics: Small size; stunted hands and arms About Raptorex Discovered in inner Mongolia by the famous paleontologist Paul Sereno, Raptorex lived about 60 million years before its more famous descendant Tyrannosaurus Rexbut this dinosaur already had the basic tyrannosaur body plan (big head, powerful legs, stunted arms), albeit in a diminutive package of only 150 pounds or so. (Based on an analysis of its bones, the sole specimen of Raptorex appears to have been a full-grown adult six years of age). Analogizing from other early tyrannosaurslike the Asian DilongRaptorex may have been covered with feathers, though as yet theres no definitive proof for this. A recent study of Raptorexs type fossil has cast some doubt on the conclusions reached by Sereno. Another team of paleontologists claims that the sediments Raptorex was found in have been dated incorrectly, and that this dinosaur was actually a juvenile of the late Cretaceous tyrannosaur Tarbosaurus! (The giveaway is that the fossil of a prehistoric fish uncovered alongside Raptorex was misidentified, and it fact belonged to a genus that plied the rivers of Mongolia during the late rather than early Cretaceous period.)

Personal statement Essay Example | Topics and Well Written Essays - 250 words - 2

Personal statement - Essay Example I want to gain invaluable experience as a physician assistant and believe that the MEDEX Northwest offers me this opportunity. I believe that my work experience in the different health care institutions makes me an excellent candidate for the program. Working as an EKG technician has exposed me to different technologies that are invaluably applicable in the medical sector. I have also had the opportunity to work at VA hospital, where I had an opportunity to interact with people of different backgrounds. This I believe will be an asset to the institution. My background and training in law brings unique value to the institution as I believe it helps in creating an understanding of human behavior, a valuable asset in healthcare training and practice. In my pursuit of high quality education, I am prepared to face any challenges that may come my way. The biggest challenge I expect to encounter will be in meeting my full financial obligations. However, I am optimistic that with immense commitment and dedication, I will overcome this challenge and complete my course within the required time. I believe that my experience in different hospitals as well as my academic background has given me valuable resources that I believe will be of benefit to my classmates. I also believe that my research skills will be a great contribution to my class. Being a second language student, I believe I will find it easier to mingle with the minority groups in the institution and act as bridge to non native speaking

Marketing management Essay Example | Topics and Well Written Essays - 2500 words - 2

Marketing management - Essay Example They have specialty outlets to cater to niche segments of high spenders as well as sports lovers. One such company is Black’s Leisure Group plc (Blacks) whose principal activity is outdoor and boardwear retailing. The Group operates through two retail chains of stores called Outdoor and ONeill. The core activities of Outdoor comprise of outdoor and boardwear clothing, footwear and equipment, while ONeill functions as a distributor and retailer of ONeill products in UK. In 12 months ending March 2007On sales of  £ 298.276m it suffered a loss of  £ 12.353m. This has improved somewhat for the next 6 month period in current year by September end with sales at  £146.8m with profits at  £0.2m. This cannot be considered final as the annual set offs like depreciation and reserves can only be calculated at the end of the year. Blacks have also closed down 7 loss making stores out of 45 planned for closure. It also continues to face tough competition from top 4 competitors. The overall market of sportswear is certainly increasing but the prices are under pressure due to customer resistance and high degree of competition. The fact is both external environments affect the competitive advantage of companies and therefore the PEST analysis helps the management to deal with situations and formulate strategic policies to overcome, circumvent or even take advantage of these factors. PEST stands for Political, Economical, Socio-Cultural and Technological factors. As they are all external, the company can at best try to strategize to tune itself in accordance with them for survival, sustenance and indeed for growth. Economical factors cover Development of relevant economic indicators, Business cycles, Unemployment and Industry structures. The economic indicators show growth in the UK economy with controlled inflation at around 3%. The economy has experienced an unusually long period

The Age Miracle Creams Marketing Essay

The Age Miracle Creams Marketing Essay Market segmentation is the division of a market into different groups of customers with distinctly similar needs and product/service requirements. Or to put it another way, market segmentation is the division of a mass market into identifiable and distinct groups or segments, each of which have common characteristics and needs and display similar responses to marketing actions. Market segmentation was first defined as a condition of growth when core markets have already been developed on a generalised basis to the point where additional promotional expenditures are yielding diminishing returns (Smith, 1956). There is now widespread agreement that they form an important foundation for successful marketing strategies and activities (Wind, 1978; Hooley and Saunders, 1993). The purpose of market segmentation is to leverage scarce resources; in other words, to ensure that the elements of the marketing mix, price, distribution, products and promotion, are designed to meet particular needs of different customer groups. Since companies have finite resources it is not possible to produce all possible products for all the people, all of the time. The best that can be aimed for is to provide selected offerings for selected groups of people, most of the time. This process allows organizations to focus on specific customers needs, in the most efficient and effective way. As Beane and Ennis (1987) eloquently commented, a company with limited resources needs to pick only the best opportunities to pursue. The concept of market segmentation was first proposed as an alternative market development technique in imperfectly competitive markets, that is, in markets where there are relatively few competitors selling an identical product. Where there are lots of competitors selling identical products, market segmentation and product differentiation produce similar results as competitors imitate your strategic approach more quickly and product differentiation approaches meet market segment needs more closely. With an increasing proliferation of tastes in modern society, consumers have increased disposable incomes. As a result, marketers have sought to design product and service offerings around consumer demand (market segmentation) more than around their own production needs (product differentiation) and they use market research to inform this process Objective Of Study 1. To understand market segmentation and consider why it is used. 2. To examine how companies segment markets. 3. To explore different targeting strategies. 4. To learn about the role and process of positioning in segmentation strategies. 5. To consider how marketers can achieve the most from market segmentation. The Process of Market Segmentation The intricacies involved in market segmentation are said to make it an exacting activity. Griffith and Pol (1994) argue this point on the basis of multiple product applications, greater customer variability, and problems associated with the identification of the key differences between groups of customers. However, there have been numerous attempts to define and describe business segmentation, using a variety of variables and ranging from the severely product-based to customer needs-based orientation. There are two main approaches to segmenting markets. The first adopts the view that the market is considered to consist of customers which are essentially the same, so the task is to identify groups which share particular differences. This is referred to as the breakdown method. The second approach considers a market to consist of customers that are all different, so here the task is to find similarities. This is known as the build-up method. The breakdown approach is perhaps the most established and well recognized and is the main method used for segmenting consumer markets. The build-up approach seeks to move from the individual level where all customers are different, to a more general level of analysis based on the identification of similarities (Freytag and Clarke, 2001). The build-up method is customer oriented as it seeks to determine common customer needs. The aim of both methods is to identify segments in the market where identifiable differences exist between segments (segment heterogeneity) and similarities exist between members within each segment (member homogeneity). Market segmentation and positioning are key determinants of successful marketing. They are fundamental to the matching process which is the raison dà ªtre of marketers. It is marketers who are responsible for ensuring that the offer made by the company in the marketplace satisfies the wants and needs of the target market of customers and consumers. Segmentation and positioning analyses enable the marketer to make informed choices about what to offer, to whom, and in what way. Customer and consumer are often used interchangeably. The term consumer generally means the final consumer, who is not necessarily the customer. For example, a parent buying lunch box snacks is probably acting as an agent on behalf of school-age children. The parent can therefore be described as the intermediate customer and the child as the end nsumer. To market such snacks effectively, the marketer must differentiate the wants and needs of each party influencing the purchase process. He or she must also be clear about which actors in the process are to be the subject of any segmentation exercise. The term market must be defined unequivocally. For example, Mark Warner and Saga are both holiday companies but they are not in the same market. The former offers holidays for families, young couples and groups in Alpine and sunshine resorts, while Saga caters for the more mature traveller who may be looking for holidays involving leisure pursuits such as sightseeing, bridge or walking. We need a definition so that we can Measure market share and market growth; Specify target customers; Recognize relevant competitors; Formulate marketing objectives and strategies. As a rule of thumb, a market should be defined in terms of a consumer need, and in a way that covers the aggregation of all the alternative products and services which consumers regard as being capable of satisfying that need. For example, a brand of instant coffee not only competes with other brands in the same product category, but also with alternative hot drinks such as tea and chocolate. Consumers may even see cold drinks such as colas and water as substitutes for it. Needs-based definitions evolve over time as trends emerge in the marketplace, and companies must be prepared to revise their definitions accordingly. Nevertheless, they need to devise a definition that is manageable. At the extreme end of the range, micromarketing is about marketing to the individual as a segment of one. However, companies must be able to meet the needs of individual segments in a way that is commercially viable. They therefore concentrate their efforts on groups of many customers who share approximately the same needs. Market segmentation allows companies to gain advantage over their competitors in the marketplace by enabling them to concentrate resources on clearly identified opportunities. It is based on the assumption that birds of a feather flock together. In many cases, the segments form separate markets in their own right, and they can often be of considerable size. There are number of criteria that make a market segment of commercial interest, including the following : The segments should be large enough to provide an adequate return on investment. The requirements of segment members should be very similar, but the members should be distinct from the rest of the market. Segments must be reachable, that is, the channels, or routes to market (where people buy), must be accessible. Methods of Market Segmentation 1) Geographical segmentation-Chronologically, this kind of segmentation appeared first . For planning and administrative purposes ,the marketer will often find it convenient to subdivide the market into areas such as nations, states, regions, cities ,etc. In systematic way .The great advantage of adopting this scheme is that standards regions are widely used government and its facilitates collection of statistics .Most of the national manufactures split up their sales areas into sales territories either state wise or district wise . 2) Demographic segmentation-Under this method ,the consumers are grouped into homogenous groups in terms of demographic similarities such as age, sex, education standard ,income level, etc .This is considered to be more purposeful since the emphasis ultimately rest on the customers . Age group are considered by manufactures of certain special products , for example ,toys. Even in the purchase made by parents ,children exert a profound influence .The market segmented on the basis of the age groups is as follows :children ,teen agers ,adults and grown up . Anti Aging products Anti-aging products were originally designed for the baby-boomer generation, however in the recent report, the analysts (global cosmetic industry, 2008) revealed that the Future growth will be fuelled by the expansion of the consumer base into younger age Groups aged 25 to 30 which seem to be increasingly interested in applying anti-aging Products, particularly topical skin treatments. This shift is leading to an increase of Spending on anti-aging products which and is likely to result in improved market Opportunities for producers seeking continuous expansion of their operations. The growing potential of the anti-aging skincare segment along with its menacing Competition spurs cosmetic market players to design and launch new products in order to stay in the game. Unilever, the worlds eighth biggest cosmetics manufacturer (cosmetic design, 2008) regularly updates their skincare product line. The company Launched ponds age miracle anti-aging skincare cream specifically for the Asian market In the late 2006 early 2007 in an attempt to capitalize on the markets huge potential. And to tactically respond to the life-long rival pgs earlier launch of Olay total effect, Globally in 1998 (Olay, 2008) and Vietnam 2005, a multifunctional anti-aging products. In Vietnam, ponds age miracle was launched in January 2007. Designed and manufactured using a breakthrough cla (conjugated linoleum acid) technology, ponds Age miracle was claimed to be a new solution for the aging skin capable of visibly reducing wrinkles in seven days. Its launch by unilever Vietnam was marked as strategic and must-win stressing its significance for the manufacturer. Initially, ponds age Miracle received a friendly welcome and shot up to capture a substantial share of Vietnam anti-aging skincare market. IDENTIFIED ATTRIBUTES OF ANTI-AGING SKINCARE Eight interviews returned us a total of thirty product attributes that the respondents consider when selecting an anti-aging skincare. There were found no significant differences between the interviewees responses as almost all of them shared the same view of anti-aging products regardless of being Olay, Ponds Age Miracle, third-party users or potential ones. The two attributes classes beneficial and image rather than characteristic, drew most interest of the interviewees. Another important aspect of the interviewees responses is an expectation of something more than just wrinkle reduction, the main function of anti-aging skincare; some even respondents didnt even mention this attribute at all. Olay Total Effect Olay is a PG skincare brand line which offers a range of products with different functions in two main categories cleanser and cream with the aim of meeting the full range of skincare needs, whatever the users age or skin type. In March 2005, PG entered Indias anti-aging skincare market with their Olay Total Effects brand line extension in the footsteps of its launch in Indian market. The India launch was a first mover strategy to tap into the premium skincare segment before the arrival of the major competitors. Olay Total Effect successful market entry also allowed PG to make inroads into other skincare categories like whitening, moisturizing and cleansing in 2006 and 2007. The product is claimed to offer multi-effects including reducing fine lines and wrinkles, smoothening skin texture visibly and to the touch, evening skin tone for younger looking, more balanced color, improving surface dullness, giving skin a radiant, healthy glow, minimizing pores, visibly reducing the appearance of blotches and age spots and smoothening dry skin. Olay Total Effects is sold at the price of 190,000 VND (equivalent of 7.6 EUR) and in one suits all size of 50g both through modern channels like supermarkets, shopping centers and traditional channels like street shops and wet-markets. Olay is tapping the premium slice of the Rs 2100 crore Indian skin care market. Olay has launched its first product in the anti-ageing segment with its Total Effects sub brand. Anti-ageing segment is still a niche with a market size of Rs 60 crore. The segment is but growing very fast. Olay has launched its Total Effects anti ageing solution after much consumer research. It had conducted research on over 6000 ladies of age between 30-69 years from three continents and identified 7 signs of ageing. 1. Fine ines and Wrinkles 2.Sagging skin 3.Uneven skin tones. 4. Age spots 5. Appearance of pores 6. Dull skin 7.Dryness Total Effects is differentiating itself through the presence of the ingredient Vita Niacin. Vita Niacin is a patented formulation that contains Niacin amide Vitamin B3 ,Vitamin E and Provitamin B5 Pathenol + sunscreen protection. Olay true to the concept of Global Brand and Local strategy has launched itself with a series of promotional campaigns. The brand has the bollywood diva Sushmita Sen as the brand ambassador. Currently Olay is running two campaigns in the visual media. One campaign is th Olay brand building campaign featuring Sushmita Sen and another is for the Total Effects moisturizing lotion. Watch the Tvc : Total Effects For the Total Effects range, the company uses a testimonial type of campaign featuring a Model/TV Anchor. The focus is more on the functional benefits of the product rather than harping on any emotional benefits. The brand is positioned as a brand that celebrates beauty within and outside. The brand worldwide uses the tagline Love the skin you are in . The brand believes that Looking Good and Feeling Good are inseparable. Loving the skin we are in is the most beautiful feeling of all. Olay Total Effects is priced at Rs 599 for a 50 gm bottle. By Indian standards, this accounts for a premium category. Olay Total Effects is targeting ladies between the age 30 60. Besides this anti-ageing product, Olay has introduced cleansers, face pack and moisturizing lotions. The brand is expected to introduce its blockbuster range of products in India in a phased manner. The premium skincare segment was in a vacuum ever since HUL decided to cater to the masstige segment by repositioning Lakme and Ponds. Now with PG and ITC seriously looking at premium segment, the market is going to witness a marketing war in days to come Ponds Age Miracle Ponds is Unilevers skincare brand line. Introduced to Indian market in 1996, Ponds quickly became a leader in mass skincare, the main market segment in India at the time. Ponds product range focuses on whitening segment including moisturizers and facial foams. As a part of their counter-offensive to an ongoing expansion of Olay Total Effect, in January 2007 Unilever launched Ponds Age Miracle, an upper tier anti-aging skincare extension of the existing Ponds range also supposed to reinforce Ponds overall image in the mass market. Its launch campaign was based on a vox pop format: It had people from various walks of life giving their feedback on the products. This was followed by Romance Revival, a heartwarming television commercial of a husband-turned-chef trying to bring romance back into his married life. These campaigns continued to be aired for the first six months of the brands launch. An endorsement campaign on television wherein celebrities such as Mehr Jesia Rampal, former Miss India and model, and Rina Dhaka, fashion designer, talk about how Ponds Age Miracle has changed their lives, is also seen off and on. Currently, a television campaign, Satisfaction amongst Millions, is being screened. ` With players like LOreal and Olay, in addition to Ponds, the anti-aging market in India stands at Rs 60 crore today, according to Nielsen figures for 2007, and it is growing at a rate of 30-40 per cent per annum, Ponds Age Miracle line includes cream, serum, facial foam, lotion and eye cream toner in which the cream is a flagship product that secures 80% of sales of the whole range. It is claimed to offer solution to wrinkles and dark spots effective in 7 days. Ponds Age Miracle cream is offered into two pack sizes: 50g priced at 190,000 VND (7.6EUR), and 30g priced at 129,000 VND (5 EUR). As a part of the strategy to fight against Olay Total Effect, Unilever ensured equally extensive distribution network for Ponds Age Miracle and its availability to end-consumers through every possible channel (Unilever,2008). The successful launch in early 2007 allowed Ponds Age Miracle to gain a substantial share of nearly 50 % in the anti-aging skincare category a few months later. However, soon after the product experienced a sharp decline of its sales and market share. The bottom line the product profitability was also breached, resulting in Unilever Vietnam considering the decision of withdrawing Ponds Age Miracle from the markets. Conclusion The underlying principle of market segmentation is that the product and services needs of individual customers differ. Market segmentation involves the grouping of customers together with the aim of better satisfying their needs whilst maintaining economies of scale. It consists of three stages and if properly executed should deliver more satisfy customers, few direct confrontations with competitors, and better designed marketing programmers.

African Studies: African Experience Analysis Essay

Abstract: In my research, to understand how we undertake the study of the African experience you have to start in the beginning of time which dates back hundreds of thousands years ago and go into one of the first civilizations known as ancient Egypt. Understanding where the people come from and where they are at today does not even cover a quarter of understanding the true African experience. To understand truly how to undertake the African experience you must understand the social structure, governance, ways of knowing, science and technology, movement and memory, and cultural meaning (The six conceptual categories). With these concepts you understand that in a cosmograph known as the circle of life, there is a cycle that is always repeated: birth, the peek of life, death, the peek of death and rebirth. â€Å"Anything above the line is alive, anything below the line is dead.† The experience is continued all the way from beginning to the current time and you have to know all the stages to fully understand the true African experience. For my critical review of scholarship I will talk about my current favorite book, â€Å"Something Torn and New, African Renaissance,† by Nguigi Wa Thiong’o. I will use class discussion and the book to undertake the African experience. A scholar by the name of Dr. Carr said, â€Å"Dr. King talked about non-violence. Obama just passed gun laws while kissing babies. So you can say we are making a step towards fulfilling our goals but we are not there yet.† Slavery is not the beginning of what is known of as Africa, which tends to be what all people think the African experience is. The syllabus states, â€Å"Well over half of the human development took place exclusively in Africa. Studying Africana therefore requires long-view historical markers derived from intra and extra African conceptual tools.† So I will start my essay before what we know as the modern world. According to the African Genealogy Africans moved to the Nile and other parts of Africa around 12,000 years ago. Homo sapiens dating back to over 200,000 years ago were the first remains of human kind discovered in Africa. This shows that civilization started in Africa. As much as Europeans try and take everything from us Africans and rewrite our history as far as the Christopher Columbus era, it does not matter because artifacts shows that everything was started in Africa. We use ways of knowing to prove that between the bones found in Africa there was civilization in ancient Africa. â€Å"Experiential Kin is when you grow up with someone, even though your not blood family that’s your cousin. You don’t have aunts or uncles like in America. You have the nucleus family then the extended family.† This is the reason villages were so important in the uprising of Africa. In discussion, before the Romans and Greeks had the idea of conquering the world, there were ancient Egyptians. Consisting of nobles, scribes, farmers, and craftsman, Egyptians created time through sundials, books through scribes, language through hieroglyphics, crops through farmers, art through craftsman. In addition, temples were built on with their own backs and hands, which is something that no man today, would be able to accomplish. The era of technology seemed to have just recently surpassed the dedication and hard work of the ancient people. As we fast forward in time we go back to the Christopher Columbus era. Europeans came to Africa and their mission was to erase all of the knowledge and power we had before their arrival. They tried to brainwash the people to make it seem as if they were the first people to discover the new world. And in all actuality the new world was already known. You cant discover something if it has been discovered already. Thiong’o states â€Å"Columbus goes west across the Atlantic and, despite finding people inhabiting the lands, he calls the region he finds the New Hispaniola. Later the whole land mass is named America after Amerigo Vespucci.† With the discovery of America, started the beginning of trade routes of Africa. When I think of dismemberment I think of the scene in the movie Gladiator where the warrior had two horse carriages attached to his arms then the carriages sped in opposite directions leaving the man dead with no arms. Thiong’o used dismemberment in a context that made me look at the word in not only literally but also figuratively. He said â€Å"the result was an additional dismemberment of the Diaspora African, who was now separated not only from his continent and his labor but also from his very sovereign being.† 4 This shows the movement and memory of the African people at this time. They had their land mind stripped from right in front of them to become slaves on another land. America is a curse and a blessing. It’s a blessing because we are one of the wealthiest and most powerful countries in the world. The curse is that we are known as the free world but only free to remember all the pain our people had to suffer to get here and fight for our rights. This topic is so controversial that it’s hard to cover everything in only three pages especially when you start with ancient civilization. My only question is will the African People ever recover from the hardships faced from around the world? Poverty is everywhere in Africa and it seems as if it will never change. Hopefully in my lifetime I will see the change and we can go back to being the dominant people that we once was before everything was taken from us.

Benildean community

The researchers, based on their personal and their peers' experiences, chose to address the situation due to the countless transportation hassles encountered by the students of De La Sale – College of Saint Bindle in order to help them maximize productivity in school. Issues such as inadequate parking slots, heavy traffic, and long queues for the e-Jeeps contribute greatly to the student's academic standing (e. G. Tardiness and absences), consequently leading to poor performance and morale.Thus, it is in the best interest of the school to implement enhancements on the existing system in order to uphold the Benefited Core Value of Social Responsibility by being socially aware and having a deep concern for their fellow students and the administration. Through this, the researchers conducted interviews, surveys and extensive ocular observations of the area to be able to present their information to implementing authorities.The researchers, as active citizens of the Benefited comm unity, practiced their observance of the law and took initiative in addressing the problems encountered by the school population in order to mitigate the transportation issues that is currently a hindrance to their punctuality and maximized school productivity. Due to the nature of the researchers being concerned with the overall performance of the school and since they are aware of the effects of to delve into developing this project that will benefit not only Benefited community s a whole, but also the local community surrounding the proximity of the institution.The project is not only aimed to the immediate relief of traffic issues, but is also geared towards the improvement of the condition of major thoroughfares that will provide a safe, secure and hassle-free Journey for the motorists who are Just passing through. Being professionally competent, the researchers extend this project to anyone who finds themselves behind the wheel and are usually encountering the aforementioned p roblems, whether or not a member of the Benefited community.The problem of students regarding the transport systems along the campuses of DOLS-CBS contribute greatly to their academic performance in school. Due to the current inefficiency of the current transport systems, there is an influx in the tardiness and absences in the academic records of the students, causing them to consequently be lazy, disinterested, and no longer focused in their studies. This, in turn, causes a downward spiral in performance in school, with the student frustrated to the inefficiencies of the current transport system that influences their academic records as well.The transport system is currently facing unhealthy problems that do not seem to be properly addressed since there is no action being implemented to mitigate the problem. Considering the fact that a significant portion of the Benefited community (student, faculty and administration) bring their vehicles, the amount of facilities, or lack thereof , directly affects a substantial number; and mostly the students bear the brunt of this disappointing problem. Queues of vehicles line the streets (e. G. He illegal back gate parking located at Leon Counting, or the multi-level parking at SAD which extends up to Sapid Residences) heavily add to the traffic congestion in the area, making it difficult for other vehicles to maneuver their way in traffic. These checkpoints and blockage tend to manifest during rush hour as the amount of cars double in number, making it near impossible for other vehicles to pass through. Given that there are other modes of transportation that are currently available to students, they are not utilized properly.The e-Jeeps, despite having punctual schedule, also contribute to the delay in travel since the units of the vehicle are not efficient enough to cater to the number of queuing passengers, this is further aggravated by traffic and harsh weather conditions. The ratio of passengers to the units of opera tional e-Jeeps defeats its purpose. This ultimately results in the students' frustration who are then forced to employ other means of transportation, or worse, walk, most especially when they are in a hurry to reach their classes on time.Pedicels provide convenience to students who are rushing to their classes in the other Benefited campuses, but are often faced with bargaining woes prior to the ride from PH. O up to PH. O are initially demanded by the pedicel drivers before they provide their services, much to the dismay of the students. This encourages most of the budget-constrained Biennials to brave the elements, rain or shine, Just so they can reach their classes and not miss out on their lessons.Although students may choose to walk Just so they can maintain their budget, their security is also Jeopardized as they become walking prey for unscrupulous individuals/groups who want to make easy money regardless the time of day. Reports of students being robbed or threatened into gi ving their valuables may be unpopular, but it is also a problem that exists and plagues the students. Add the harsh weather as they tread on foot to their designated classes and there is the issue of their health being taken into consideration as well.Traffic, weather disturbances, bulk of passengers and demanding public transport fares challenge the Benefited community, however, there seems to be a low level of concern expressed by respective authorities to ensure the safety and convenience of the Biennials, let alone the community surrounding the school. Students, members of the Benefited administration and faculty face these evident problems every day and often overlook this because of the pressure placed on them to reach their destination and classes on time.This research and proposal hopes to, if not alleviate the issues aforementioned, control the state of the current transportation schemes and aims to improve the Benefited community's day-to-day excursions to accomplish their academic requirements. PROJECT DESCRIPTION Having evaluated the issues concerned with intercalate transportation, and establishing the need for certain enhancements, the researchers deemed it accessory to provide cost-effective suggestions that could possibly expedite the lengthy and faulty process of creating and implementing student-oriented projects.Using state-of-the-art tools and critical thinking, the researchers attempted to come up with feasible solutions geared towards the attainment of its objectives, that is to mitigate the inconveniences created, directly or not, by the transport systems currently available for the Benefited community. Guided by this ultimate goal, the researchers delved deeper into the circumstances related to the cause of the robber, so as not to provide a mere â€Å"band-aid solution†.The issues of undisciplined drivers, deregulated pedicel fares, among others, were uncovered and would have to be addressed with fervor as well in order for this project to attain its success. Initially, the researchers already had first-hand knowledge of the problem as they themselves have encountered the inconveniences stated in this proposal. In addition to that, they have also been in constant interaction with peers and individuals research, contributing to its effectively, should it be promulgated.

Creating A Habit Of Choosing The Harder Right Over The...

Principle Two: Creating a habit of choosing the harder right over the easier wrong Cognitive studies show that, depending on the variability of the task, it takes on average twenty-one days to create a habit (Freedhom, 2013). The daily habits that leaders develop—whether they are positive or negative—will control their actions upon times of adversity. This leadership tenet is derived from the framework of one of my most cherished values, and one of the seven Army values: integrity. The Army defines integrity as doing what is right legally and morally through the adherence to moral principles (ARMY.MIL). Creating the habit of doing the correct legal and moral action is essential to leading others because as a leader, one will be the moral†¦show more content†¦As the Training NCO for my company responsible for drill personnel accountability, I was faced with the dilemma of one of my peers skipping practice. When I asked this person where he was, I was given one answer, but when I asked this individual’s cadet platoon sergeant where he wa s, I received another answer. Due to this individual’s record of behavior, I was almost certain that he had just lied to me about his actual whereabouts. To make it even tougher, this individual was an acquaintance of mine. I could have pushed the situation under the rug and avoided having to deal with the potential honor case, but deep feeling in my gut reminded me that my integrity was more important that my choosing the easier wrong out of this situation. I approached this person and his platoon sergeant for clarification, and discovered that the un-matching answers were due to a failed text message between the two individuals. The â€Å"culprit† did actually tell his platoon sergeant of his whereabouts, but the platoon sergeant never got the information. In the end, I was happy that my assumption was indeed a misconception, but I was also pleased that my integrity was intact during this moral dilemma. I was pleased that I had the courage to confront a peer about a potentially very problematic situation and refuse to give in to toleration. Taking action in situations such as these is prominent in keeping our